Last Friday, May 17th, 2013, we cover the Cherry Piper Acteva reviews. This made us relook at additional odd and positive reviews. The first odd comment was left with Salesforce. John Munger post his complaint on Febuary 18, 2013. 8 days later there was a follow up comment. At firs this comment looked like comment spam. Upon closer review, you can not get a link credit for posting a comment.
The comment name is Lead Marketing. It’s very doubtful that anybodyg would name their child Lead Marketing, but there are the parents that named their child hashtag. The comment, attempts to correct the complaint by stating, “This must have been an exceptional case.” Seems odd. But then we think back to the time frame of Cherry Piper’s posts. They were all on February 26th too.
We then relooked at the postive review on Glassdoor. There is only one positive review and it was posted on February 25th 2013. This glowing review gives senior management 5 stars.
This is an anonymous reviewer as all the others are. The thing that sticks out is the date that the reviewed showed up. There are 6 positive Acteva reviews and 1 comment in the course of 24 calendar hours. We have been unable to find any other recent positive reviews and comments. In fact the last positive comment was from February 12th 2012.
It is extremely important to note that if these reviews are deemed by the FTC to be fake, Acteva can be fined up $500,000 and have their site banned. Its a major risk to take to try and sway the wave of negative comments. The easier thing to do, is to correct the issues that cause the complaints in the first place. We are not confident that this will happen as we keep hearing from more non-profits claiming that Acteva is not returning their calls and emails.